About Cloud Hug — A Homegrown Company

Cloud Hug was born from a simple desire: to bring purity, honesty, and serenity back into the spaces where we rest.

We create bedding sets made from 100% natural European linen, sustainably grown, carefully woven, and then crafted locally by artisans who still believe in the quiet value of work done right.

Our story begins in the fields of northern France, where flax grows in harmony with the land.

Nourished only by rain and wind—never by irrigation—each stalk sways under open skies, absorbing the gentleness of its environment.

After harvest, the flax is naturally separated through dew retting, a slow and respectful process that preserves its strength and flexibility.

It is within this patient, nature-driven rhythm that the fiber becomes the signature of Cloud Hug: soft, durable, and deeply authentic.

From European fields to our workshops, every step is guided by respect—respect for the material, the craft, and the person who will sleep beneath our sheets. We work in small batches, at a human pace, alongside artisans who master every stitch, every fold, every finish.

Their pride lives in each set, like an invisible imprint of their craftsmanship.

At Cloud Hug, we believe perfection isn’t found in uniformity, but in the truth of natural materials. Every fiber lives, breathes, softens, and evolves—just like those who sleep beneath it.

Our production is rooted in human connection: behind every seam are skilled hands, shared laughter in the workshop, and the same belief that beautiful things take time.

Handcrafting isn’t just a method for us—it’s a mindset.

When our sheets reach their final form, they carry the memory of that journey: from field to workshop, from linen to home. They embody a quiet luxury—felt more than seen—simple, lasting, and deeply human.

For us, linen isn’t just a fabric; it’s a way of living.

An invitation to slow down, to sleep with intention, and to rediscover beauty in the simplest details.